Case Study — 06
ServiHogar
Situation
Hiring someone to fix something at home runs on word of mouth. Homeowners have no way to judge a professional they have not been referred to, and good professionals have no way to be found.
Task
Design the app that connects both sides, taking it through the full design thinking process rather than starting from screens.
Action
- Ran user interviews to understand both sides of the marketplace
- Defined the problem and the user flows from that research
- Built wireframes and interactive prototypes
- Ran usability testing and iterated on what it surfaced
- Designed the UI kit and design system for the product
- Designed the visual identity
Result
- A complete mobile product design, validated with users rather than assumed
- A design system that keeps the interface consistent as the product grows
- A booking and hiring flow built around the trust problem the research exposed
Technologies
- Figma
- Photoshop
- Illustrator
- Design Thinking
- Usability Testing