Case Study — 05
Dealshop
Situation
An e-commerce with real traffic and a dated interface. Any redesign had to ship into a live storefront without disrupting the people already buying on it.
Task
Redesign the experience as UX/UI designer, working alongside the frontend team rather than handing off to it.
Action
- Ran the design thinking process: research, definition, ideation, prototyping and testing
- Redesigned the interface and visual language of the storefront
- Built prototypes and user flows in Figma
- Defined design system guidelines to keep the redesign consistent as it grew
- Contributed to the frontend implementation in Next.js
Result
- A redesigned storefront, live in production
- Design decisions grounded in research rather than preference
- Being in the codebase meant the design shipped as drawn instead of drifting in handoff
Technologies
- Figma
- Photoshop
- Illustrator
- Next.js
- Design Thinking